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Young people creating insight led engagement campaign on violence and vulnerabilities

A new insight-driven behaviour change campaign to help prevent the exploitation of young people in Essex is currently in development with 11-16s across the county as part of a multi-agency project led by the Violence and Vulnerability Unit.

The campaign has been informed by insight generated by the Essex Centre for Data Analytics (ecda) as part of its youth violence and vulnerability work, and has been bolstered by additional in-depth citizen research conducted by Essex County Council.

This strategic partnership between Essex County Council, the Police Fire and Crime Commissioner, Essex Violence and Vulnerability Unit, ecda, Southend and Thurrock Councils, education, health and the voluntary sector is the first example of evidence-led multi-agency public engagement work within the county, and a great example of how ecda’s work is impacting whole system transformation targeted on delivering early intervention and preventative action within our communities.

Young people are shaping the video content at the heart of the campaign, which will be previewed at the Police ire and Crime Commissioner Conference (PFCC) on 13 March and will go live at the end of the month. Creative production agency Raygun has been commissioned to produce content for the campaign and is working with young people to ensure the film is authentic and rooted in their world. ecda and Essex County Council will host a workshop at the PFCC conference to share learning around this new approach to insight-led citizen engagement.

 

Page last updated 7 February 2020